Author Archives: Eric Aubertin, CEO of OneBigPlanet

About Eric Aubertin, CEO of OneBigPlanet

Eric Aubertin is the Chairman , CEO, and Founder of OneBigPlanet Corp. Eric is a self-made individual who brings with him an insatiable appetite for starting new businesses. He has over 15 years of entrepreneurial experience operating technology firms in the consumer savings space, including ecommerce, loyalty programs and fundraising markets, where he led these companies in their corporate developments. From conceptualizing technology solutions, formulating business and revenue models, overseeing product development, implementing innovative sales and marketing strategies, to securing capital investment, Mr. Aubertin has to date primarily focused his career on building the corporate infrastructure of promising start-ups.

Harnessing Opportunities in a Changing Daily Deal Landscape

Posted on September 14, 2011 by Eric Aubertin, CEO of OneBigPlanet

The deals landscape is changing. Where there used to be just a handful of services providing daily deals and offers, it’s now an entire global industry. There were 700 such sites that were launched in 2010, ranging from big players … Continue reading →

Posted in Daily Deals, Local, Mobile, Social Commerce, Social shopping | Tagged , , , , | Leave a comment

OBP Attending Deals 3D – Hope to see you there!

Posted on July 15, 2011 by Eric Aubertin, CEO of OneBigPlanet

OneBigPlanet is excited to attend the DEALS3D event in San Francisco on the 18th and 19th of June. Bookmark on Delicious Share on Linkedin share via Reddit Share with Stumblers Share on technorati Print for later Tell a friend

Posted in Coupons, Daily Deals, Events, Facebook Deals, Google Offers, Local, Mobile, Social Commerce, Social shopping | Tagged | Leave a comment

3 Questions to Ask When Creating Mobile Coupons

Posted on May 19, 2011 by Eric Aubertin, CEO of OneBigPlanet

Let’s face it: the future of marketing is paperless, online and digital. While coupon marketing has experienced astounding growth recently, traditional print cutouts have fallen by the wayside. In the age of the iPad and Facebook, those who stick with tradition would … Continue reading →

Posted in Coupons, Facebook Deals, Local, Mobile, NFC, Social Commerce | Tagged , , , , , , , | Leave a comment

How To Use Digital Coupons To Build Up Your Small Business

Posted on May 4, 2011 by Eric Aubertin, CEO of OneBigPlanet

Nothing is more enticing than a freebie, discount, or special offer. Ever since a cereal manufacturer invented coupons a century ago, these tiny pieces of paper have turned into a marketing mainstay, utilized by businesses of all types and sizes. … Continue reading →

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Daily Deals vs. Traditional Coupons: There IS Room for Both

Posted on March 31, 2011 by Eric Aubertin, CEO of OneBigPlanet

It’s true, the hype surrounding daily deals is dying down. As a consumer myself, a 50% off on anything will certainly pique my interest but to the market as a whole, the increasing number of sites entering the space (it’s … Continue reading →

Posted in Coupons, Daily Deals, Facebook Deals, Google Offers, Social Commerce | Tagged , , , , , , , , , | 2 Comments

Media Companies Need To Cash In On The Coupon Craze

Posted on March 21, 2011 by Eric Aubertin, CEO of OneBigPlanet

With The New York Times launching TimesLimited, a daily deal service for their subscribers, I think it’s high time for local media to rethink the way they do business. The NY Times is trying to leverage their advertiser relationships and … Continue reading →

Posted in Daily Deals, Local, Local Business, Media Companies | 1 Comment

6 Expectations Customers Have Now That Mobile is Part of the Game

Posted on March 8, 2011 by Eric Aubertin, CEO of OneBigPlanet

Smartphone adoption has really grown in leaps and bounds over the past year. In fact, more smartphones have been shipped out versus PCs in the fourth quarter of 2010. Mobile apps are also booming as a result, with users downloading … Continue reading →

Posted in Local Business, Mobile, Social Commerce | 1 Comment

Online Advertising for Local Businesses: Choosing the Right Deal Site

Posted on March 2, 2011 by Eric Aubertin, CEO of OneBigPlanet

The numbers don’t lie: advertising for local businesses is gaining steam. According to TPG Marketing, traditional media like TV and magazines ads have dropped by 11 and 15 percent, respectively whereas online and phone advertising are still going strong at … Continue reading →

Posted in Daily Deals, Facebook Deals, Google Offers, Local, Local Business, Social Commerce | Leave a comment

Changing the Way We Consume: Near-Field Communication and Deals

Posted on February 25, 2011 by Eric Aubertin, CEO of OneBigPlanet

Near-field communications or NFC is getting a lot of buzz these days with Apple announcing that it will be including the technology in the next iteration of the iPhone, iPad and iPod Touch. Apple will be setting the stage for this … Continue reading →

Posted in Local, Mobile, NFC, Social Commerce | Leave a comment

Google and Facebook Diving Into Deals – Anything New?

Posted on February 22, 2011 by Eric Aubertin, CEO of OneBigPlanet

There’s a lot of activity going on in the deals space right now. On top of the dozens (even hundreds) of coupon sites sprouting up here and there, big players are slowly closing in to take advantage of the popularity of … Continue reading →

Posted in Daily Deals, Facebook Deals, Google Offers, Social Commerce | Leave a comment