In the past few years, social media has evolved from being a small cyber-convergence of people to a virtual megaphone that magnifies opinions, emotions and needs. It has reflected what people want in real-time, and this has opened a lot of doors for sellers and marketers who have begun to see the true value of being online. Continue reading
Consumer Pulse and the Benefits of Social Commerce
Posted in Daily Deals, Facebook Deals, Local, Social Commerce, Social shopping
Tagged commerce, daily deals, facebook, shopping, social, social commerce, twitter
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Harnessing Opportunities in a Changing Daily Deal Landscape
The deals landscape is changing. Where there used to be just a handful of services providing daily deals and offers, it’s now an entire global industry. There were 700 such sites that were launched in 2010, ranging from big players that cater to the entire spectrum of shoppers nationwide to niche sites targeting pet owners, soccer moms and college students. Continue reading
Posted in Daily Deals, Local, Mobile, Social Commerce, Social shopping
Tagged daily deals, geodata, groupon, revenue, Yelp
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OneBigPlanet To Reveal A New, Smarter Approach For B2B Deal Aggregation at The 2011 Daily Deal Media Conference
OneBigPlanet is proud to announce that our CEO, Eric Aubertin, will be speaking at one of the most popular daily deal events this year. The Daily Deal Media Conference is where the most respected experts in the field of social commerce and daily deals discuss the challenges and breakthroughs in this new and exciting industry.
OBP Attending Deals 3D – Hope to see you there!
OneBigPlanet is excited to attend the DEALS3D event in San Francisco on the 18th and 19th of June.
Posted in Coupons, Daily Deals, Events, Facebook Deals, Google Offers, Local, Mobile, Social Commerce, Social shopping
Tagged Deals 3D
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3 Questions to Ask When Creating Mobile Coupons
Let’s face it: the future of marketing is paperless, online and digital. While coupon marketing has experienced astounding growth recently, traditional print cutouts have fallen by the wayside. In the age of the iPad and Facebook, those who stick with tradition would ultimately find themselves left out.
Posted in Coupons, Facebook Deals, Local, Mobile, NFC, Social Commerce
Tagged coupons, deals, mms, mobile, mobile coupons, mobile deals, nfc, sms
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Social Shopping: Word-Of-Mouth 2.0
No matter where you are in the world, chances are you spend at least several hours a week on social networking sites like Facebook or Twitter. In the past, you’ve been able to follow the daily musings of your friends, check out the cool vacations they’ve taken and interact with them through games, instant messaging and tweeting. Now, there’s one more thing you can do with your friends and contacts on a social networking site: shop. Continue reading
Posted in Coupons, Daily Deals, Facebook Deals, Google Offers, Local, Local Business, Mobile, Social Commerce, Social shopping
Tagged coupons, deals, facebook, like, location-based, onebigplanet, social, social commerce, social shopping, twitter
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How To Use Digital Coupons To Build Up Your Small Business
Nothing is more enticing than a freebie, discount, or special offer. Ever since a cereal manufacturer invented coupons a century ago, these tiny pieces of paper have turned into a marketing mainstay, utilized by businesses of all types and sizes. From tickets to newspaper clippings to mobile, coupons have grown to become a massive multi-billion dollar industry. Continue reading
Posted in Coupons, Local, Local Business, Mobile
Tagged coupons, deals, facebook, marketing, mobile, small business, twitter
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Daily Deals vs. Traditional Coupons: There IS Room for Both
It’s true, the hype surrounding daily deals is dying down. As a consumer myself, a 50% off on anything will certainly pique my interest but to the market as a whole, the increasing number of sites entering the space (it’s not difficult to duplicate, after all) and the deluge of emails that it brings are beginning to take its toll on online consumers. In fact, traffic to sites like Gilt and Groupon has been declining over the past few months. Continue reading
Posted in Coupons, Daily Deals, Facebook Deals, Google Offers, Social Commerce
Tagged coupons, daily deals, deals, gilt, groupon, grouponnow, livingsocial, merchants, onebigplanet, traditional coupons
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Media Companies Need To Cash In On The Coupon Craze
With The New York Times launching TimesLimited, a daily deal service for their subscribers, I think it’s high time for local media to rethink the way they do business. The NY Times is trying to leverage their advertiser relationships and market reach and I believe local TV, newspapers and radio should take the same approach if they want to remain relevant.
Local papers, TV and radio all have one thing in common: they know their audience well. A news team for a local paper works in the same town it writes in, is embedded in the culture of the area and even has personal relationships with the folks living there. It’s obvious that there is a strong connection with Continue reading
Posted in Daily Deals, Local, Local Business, Media Companies
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6 Expectations Customers Have Now That Mobile is Part of the Game
Smartphone adoption has really grown in leaps and bounds over the past year. In fact, more smartphones have been shipped out versus PCs in the fourth quarter of 2010. Mobile apps are also booming as a result, with users downloading something between 14 to 40 apps per device. That might not mean much at first glance but multiply it by several hundred million devices out in the wild and you get a truly staggering number.
Mobile device usage has become second nature to a lot of people and coupon publishers and advertisers need to take a closer look as to how it will be affecting them in the future. Here are a few things to expect as mobile phones and other devices become more common: Continue reading
Posted in Local Business, Mobile, Social Commerce
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